Our vision

Our vision for Irvine Bay is to create places where people will thrive, businesses will flourish and communities will grow.

The vision is developed through five key themes. These look at:

• i work - creating and spreading wealth
• i live - a good place to live
• i sea - rediscovering the sea
• i play - a good place to spend time
• i bay - changing the image of the Irvine Bay area

Each of these themes connects with a series of proposed projects and with the masterplans for the urban regeneration of each of the towns. Town centre regeneration will transform the places where people live and work, bringing economic success to the area. 

From these theme we have developed what we do.

Our changing bay introduces the projects which are turning this vision into a reality.

Our Annual Report and other recent publications  explain more about our current priorities and approach.

We believe that through re-discovering the coast and our connections to Glasgow, we will see community regeneration take hold, creating a vibrant Irvine Bay with a strong economy, a high quality of life and an improved environment.